Studio Question Marque ©

We are a creative brand and design agency that specialises in crafting brand identities, websites and campaign creatives — helping businesses and people develop and elevate their presence across all platforms.

Helping PEOPLE & businesses make their marque.


We work with a diverse range of clients, including both established brands and emerging start-ups, on local, national, and international campaigns. Our experience spans various sectors, including Human Resources, not-for-profit, Music and Entertainment, Architecture, Tech, Emergency Services, Recruitment, and Food and Drink. We regularly collaborate with clients in the US and have executed global campaigns across EMEA and North America.

Founded in early 2021 by Joshua Darby with the mission of creating an agency that is personable, empowering, and fearless, Question Marque operates as a small and agile team. This flexibility allows us to scale up or down depending on project scope, ensuring personalised and adaptable solutions for every client.

We are also dedicated to fostering opportunities for young people, especially those from underrepresented backgrounds, striving to make a meaningful impact both in our industry and our community.


Our values are the guiding principles that shape everything we do. They define who we are, how we work, and the impact we strive to make. Rooted in creativity, collaboration, and a relentless pursuit of excellence, our values drive us to push boundaries, ignite curiosity, and leave a lasting marque on every project we undertake.


We thrive on collaboration with individuals who are deeply passionate about what they do. As a dedicated team, we take immense pride in each project, regardless of its scale. We cherish partnering with clients who exude a genuine passion for their craft.


Fear is not in our vocabulary. We embrace mistakes as the stepping stones to creativity and innovation. We're inspired by the words of Sir Ken Robinson: "If you're not prepared to be wrong, you'll never come up with anything original." At our core, we encourage audacity and risk-taking, for it's from these experiences that true originality emerges.


Hard work is the cornerstone of our approach. We pour our heart and soul into every project and every day of work. Our passion fuels our dedication, enabling us to give our utmost in all that we do. We love what we do, and this fervor propels us to deliver excellence consistently.


We prioritise teamwork, fostering an environment of open communication, where collective creativity flourishes. Whether it's within our internal team or in partnership with our valued clients, we harness the strength of collaboration to consistently achieve remarkable results.

User-Centric Approach

Prioritising the needs and experiences of end-users, creating designs that are intuitive, engaging, and user-friendly.


We hold a core value of sustainability, recognising our responsibility to protect the environment and promote sustainable practices. We are committed to minimising our ecological footprint by embracing eco-friendly design approaches, materials, and processes. By integrating sustainability into our work, we strive to create designs that not only captivate and inspire but also contribute to a greener and more sustainable future.

Giving Back

We believe in the power of using our creativity and expertise to make a positive impact. We actively seek opportunities to give back to our community, whether through collaborations with charitable organisations, supporting local businesses, or providing opportunities for aspiring young talent to enter the design industry. By giving back, we aim to create meaningful change, inspire others, and contribute to the growth and well-being of those around us.

We believe that your brand starts with you. You possess the deep understanding of your brand’s purpose, strengths, and desired perception. That’s why our process begins by getting to know you and your business. We call this process our Marque Methodology.

Welcome to

Marque Methodology

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Welcome to Marque Methodology, our structured approach to brand development that blends strategic insight with creative excellence. We believe every brand has a unique story waiting to be told. Our methodology serves as the compass guiding us through the journey of discovery, innovation, and transformation, leading to the formulation of a compelling “Big Idea” that encapsulates your brand’s essence.

Why Marque Methodology?

Marque Methodology empowers us to delve deep into the heart of your brand. Central to our approach is the art of curiosity and questioning. Through a series of collaborative workshops, rigorous research, and strategic analysis, we explore your business, sector, and competitors, uncovering essential insights.

This thorough understanding informs the “Big Idea” formulation—distilling the core concept that drives the brand’s direction and strategy. This foundational insight is crucial for shaping a cohesive brand strategy and visual identity, ensuring that every aspect of our creative process resonates with your audience and objectives.


Discovery + Strategy

We delve deep into your brand's DNA through comprehensive research and stakeholder engagement. By challenging perspectives and exploring alternative viewpoints, we develop a strategic roadmap that aligns with your brand's objectives. 

This phase includes defining your vision, mission, values, and behaviours, as well as formulating the 'big idea' that will guide the creative process and ensure all subsequent work is cohesive and impactful.


Crafting the Marque + Messaging

Building on the strategic foundation, we craft your brand's messaging, including clear positioning, tone of voice, and key narratives. We ensure consensus on the brand’s visual direction through a collaborative process, which leads seamlessly into developing a sustainable, strong, memorable and distinctive brand identity. We create all the key visual elements, such as logos, colours, and typography that align with strategic framework.


Delivery + Launch

In this final phase, we prepare you to launch your new brand with all the necessary tools and assets. We start with an internal rollout to ensure alignment and excitement within your organisation, followed by an external launch with strategic campaigns and tailored collateral. We provide comprehensive brand guidelines, templates, and dynamic assets to support a successful launch and ongoing brand management, ensuring your brand makes a lasting impact.

Meet the team

Heather Evans

Project Manager

Ova Schulist

Partner & CTO

Mohammad Beier

Founder & Chief Creative Officer

Chelsey Hintz


Bud Luettgen

Digital Designer

Dasia Christiansen

Project Manager


Digital design award


Site of the day


Honourable mention


Mobile design award


Website of the day



We can deliver within the following services


We understand that brand strategy is the art of making deliberate choices to craft a desired perception. A successful brand is not only attuned to societal and market dynamics, but also clear in its purpose, embodying a compelling personality, captivating story, and aligning with the values of its target audience


Brand positioning

Brand strategy

Brand audits

Brand identity

We believe in creating future-ready brands that possess a unique and adaptable identity, ensuring a seamless experience across both physical and digital interactions. Through our holistic approach, we design brands that are visually, experientially, and verbally consistent, allowing them to resonate and make a lasting impact.

Visual identity

Verbal identity

Design systems

Brand architecture

Brand guidelines


We kickstart the website development process by collaborating with you in a workshop to determine the precise objectives. From there, our UX designer takes charge, defining the structure of the website. During the design phase, we seamlessly translate your brand identity into a comprehensive digital experience.

Digital roadmaps

Web audits

Web development

App design & development


Campaign design encompasses the creation of graphical elements like logos, images, colours, and typography, ensuring they align with the campaign's intended message and campaign identity. It also involves crafting compelling messaging and copywriting to convey the campaign's message and call-to-action effectively. Additionally, campaigns often utilise various multimedia formats like videos, animations, and infographics to engage the audience. For campaigns involving physical materials, print and collateral design is crucial, aiming to create visually appealing and informative materials that align with the campaign's digital components.

Campagn Identity


Messaging and Copywriting

Multimedia and Content Creation

Print and Collateral Design

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How do we work?


Discovery & Research

We begin by immersing ourselves in your brand, industry, and target audience. Through in-depth research and discussions, we gain valuable insights that lay the foundation for our strategic approach.


Strategy Development

Armed with the insights gathered, we develop a comprehensive brand strategy tailored to your unique goals and challenges. This strategy serves as a roadmap for all creative decisions moving forward.


Conceptualisation and Ideation

Our creative team then dives into the exciting phase of generating ideas and conceptualising designs that align with your brand strategy. We explore various options and present you with compelling concepts to choose from.


Design & Refinement

Once a concept is selected, we bring it to life through meticulous design execution. We pay attention to every detail, ensuring that the visual elements and messaging are cohesive, captivating, and aligned with your brand's personality.


Client Collaboration & Feedback

We strongly believe in the power of collaboration. Throughout the process, we actively engage with you, seeking your valuable feedback and input. Your perspective is integral in shaping the final outcome.


Implementation & Evaluation

Finally, we assist with the smooth implementation of the creative assets across various touchpoints, be it digital platforms, print materials, or packaging. We also evaluate the effectiveness of the design solutions, making necessary adjustments to maximise impact.

What are the saying about us?

A selected few testimonials from some trusted clients we have collaborated with.

A pleasure work with — always going above and beyond!

Joe emmanuel

Co-Founder, Aviation Date

Question Marque have been vital to the launch, and more recently, relaunch of our business. Going above and beyond and a pleasure to work with.


MD, The Little Steps Co.

I have worked with Josh and Question Marque for a number of years - and he was a pleasure to work with. Personable, a creative mind and always willing to go the extra mile.

Dom lobley

Director of Communications, Immediate Media Co.

I am forever impressed with the work and innovation of Question Marque. They've become an integral part of my creative journey and I eagerly look forward to our future collaborations.

Jacob Banks


Working with Question Marque feels like an extension of our team. They ensure they understand our vision and direction and execute beyond our expectations.

Olly davies

MD, Jacob Grey Group

Working with Josh and Question Marque has been a pleasure from conception to completion on various projects. They take on board our ideas and push the boundaries from what we expected visually. Our partnership with Question Marque will long continue and we’re excited to see what future ideas they help us envision.

David geli

Co-Founder, UTC Group

Question Marque helped me develop a corporate identity for my consultancy business, delivering on the brief in spades.

Duncan tickell

Founder, Alchemist Media

I can’t recommend Question Marque highly enough. I’ve worked with them for many years. Naturally creative, with great ideas - they can make the most mundane brief sparkle and elicit excitement.

Jamie cooper

MD, This Way

Working with Question Marque was such an amazing relief. They met our needs and helped create a brand that I know will live for a long time.We will most definitely continue to use Question Marque for the foreseeable future.

Chike orakwue

Head of Digital, L17

Reach out

Please don't hesitate to reach out to us if you have an enquiry or want to kickstart your next project right away.

We start with a question.
We end with the answer.

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